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Channel: Danielle Johnson, Author at Caffeinated Design Studio
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What We Do: Corporate Identity Packages

Corporate Identity is a term often used by designers to describe a collection of marketing materials – usually tangible – that are designed to reinforce your brand. A strong, well-executed corporate...

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What We Do: Better Presentation Slides & Slide Templates

While your audience may not expect you to have a degree in design, they secretly judge your PowerPoint presentation. That’s why we offer presentation slide design services. Here’s a fun fact: 90% of...

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Social Media Graphics That Work: 5 Tips

The world is changing faster than ever, and small business marketing is no exception. Visual Content has become increasingly important to marketers who want to stand out and generate engagement online....

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Typography Lingo: 10 Terms You Need to Know, Illustrated

Design basics are essential for anyone wanting to create visually appealing layouts. But with all the different terms and jargon out there, it can be tough to know where to start. That’s why we’ve put...

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How Your Brand Is Like A Person

Many business owners think “brand” is synonymous with “logo.” After all, a logo is often the first thing people will notice and the last thing they will remember about an organization. It’s how...

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The Dialect of Design: A Glossary of Design Terms

Lingo. Jargon. Vernacular. These words describe language that is specific to a particular profession or group. And in the world of graphic design, they are also often the cause of confusion and...

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How to Captivate your Customers and Get More Leads

As business owners, we’re always trying to get more leads. But do you ever feel like you’re on a treadmill, running as fast as you can but getting nowhere? If you’re like me, you’ve spent a lot of time...

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How to Choose the Perfect Logo File Formats

You have a great logo for your business. In fact, you probably have several versions of your logo, with different names and file extensions like .jpg, .png, .eps, and .pdf. But, like many business...

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Five Great Reasons to use Social Shareables (& What They Are)

As a small business owner or marketer, you are always looking for ways to get your brand out there and seen by potential customers. One way to do this is through visual content marketing, which...

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12 Reasons Why Your Logo May Need a Makeover

Have you been contemplating a rebrand or refresh of your current logo? It’s a big decision and a big commitment. But it may be worth the effort. Here are 12 reasons you may want to consider a makeover...

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